Navigating Regulations for BTL Activations in Dubai’s Trade Shows
Dubai is a global hub for trade exhibitions and business expos. From GITEX to Arab Health, the city’s trade shows offer unmatched opportunities for brands to create immersive Below-the-Line (BTL) experiences. But with great visibility comes great responsibility—understanding the regulatory framework is essential to ensure your activation is smooth, legal, and impactful. In this guide, […]
Seamless Product Launches: The Celestine Event Experience
Introduction to the Celestine Event The Celestine Event has emerged as a premier platform specifically designed for facilitating seamless product launches across various industries. Its primary purpose is to bring together innovators, stakeholders, and the target audience, ensuring that every aspect of a product launch is meticulously planned and flawlessly executed. In an increasingly competitive […]