Sustainability in Sporting Events: Lessons from Dubai Marathons and Tournaments
Dubai, UAE – As the global focus intensifies on environmental stewardship, Dubai is setting a strong precedent in the world of sustainable sports. Known for its innovation and ambition, the city is proving that large-scale sporting events like marathons and international tournaments can go hand-in-hand with green responsibility. From the Dubai Marathon to DP World […]
Risk Management and Safety Protocols for Major Sporting Events in Dubai
Dubai, UAE — With its rise as a premier global sports destination, Dubai has become home to a growing roster of major events, including the Dubai Duty Free Tennis Championships, Dubai World Cup, and the DP World Tour Championship. Behind the glamour and global attendance lies a sophisticated framework of risk management and safety protocols […]
Leveraging Sports Sponsorship for B2B Engagement in Dubai
Dubai, UAE — As competition intensifies in the B2B space, companies are increasingly exploring non-traditional avenues to connect with decision-makers. One such avenue gaining traction in Dubai’s dynamic business ecosystem is sports sponsorship. Beyond brand visibility, it offers a potent mix of credibility, engagement, and relationship-building—particularly when executed in a market as ambitious and high-profile […]