Measuring ROI of BTL Activations: Lessons from Dubai’s Event Sector
Dubai, UAE — In a market renowned for experiential luxury and high-octane events, Dubai’s BTL (Below-the-Line) activations are a cornerstone of brand engagement. Yet, measuring the return on investment (ROI) of these immersive campaigns often remains elusive—especially for luxury brands navigating a competitive landscape. For global marketers and local event strategists alike, Dubai’s BTL ecosystem […]
Integrating Digital and BTL Marketing for Hybrid Experiences in Dubai
Dubai, UAE — In the vibrant, ever-evolving market of Dubai, where tradition meets innovation, luxury brands and businesses are reimagining how to create meaningful connections with their audiences. The fusion of digital and Below-the-Line (BTL) marketing is driving the next wave of hybrid experiences, offering immersive, data-driven, and personalized engagement like never before. 1. The […]