Measuring ROI of BTL Activations: Lessons from Dubai’s Event Sector
Measuring ROI of BTL Activations: Lessons from Dubai’s Event Sector In Dubai’s thriving event and luxury branding ecosystem, Below-the-Line (BTL) activations have become a core strategy for brands to create memorable, personalized connections. But with premium budgets and high expectations, one question becomes critical: How do you measure ROI from BTL campaigns effectively? In this […]