Navigating Regulations for BTL Activations in Dubai’s Trade Shows
Dubai is a global hub for trade exhibitions and business expos. From GITEX to Arab Health, the city’s trade shows offer unmatched opportunities for brands to create immersive Below-the-Line (BTL) experiences. But with great visibility comes great responsibility—understanding the regulatory framework is essential to ensure your activation is smooth, legal, and impactful. In this guide, […]